How To Avoid Getting Slapped by Google Penguin

First we had to worry about pandas, and now it’s penguins. It seems like Google is copying Apple’s operating system nomenclature and starting to name all of its major algorithm updates after animals. Let’s take a look at the latest update – Google Penguin – and help you understand what it means for your website and how to avoid being affected by it.

Infographic: Facebook’s Company Timeline

In light of Facebook’s IPO launching soon, we put together a timeline of some of Facebook’s biggest milestones and accomplishments over the lifetime of their existence. In recognition of one of their biggest design changes since their inception, we’ve devised their company timeline in the format of Facebook’s newest Timeline format for personal profiles and now business pages.
 
In true infographic fashion, we’ve also inserted some of our own humor into Facebook’s timeline, so have fun with it and feel free to share it, pin it, and/or re-post it on your blog or website!
 

The Art of Writing a Great Headline

 
With a nearly infinite amount of Web content competing for your viewers’ attention, hooking readers from the start with a strong, captivating headline isn’t just an added bonus anymore – it’s a necessity.
 
So where do you start? I like to begin by asking myself, “What’s in it for me?” Because that’s exactly what your viewers will want to know before spending the time to continue reading. By showing them you have some unique information to offer, you automatically increase your chances of sparking their interest. Examples of this might be something like, “What Everybody Should Know About Marketing” or “Quick and Easy Ways to Ditch Your Unproductive Work Habits.”

10 Great Facebook Cover Photos To Inspire You

Never judge a book by its cover — unless of course you’re judging a Facebook cover photo. With Facebook preparing to switch all Facebook brand pages to the new Timeline view on March 30, it’s time we consider what to showcase in your cover photos. Whether you’re updating your personal cover photo or one for your business, these fun examples will inspire you and get your creative juices flowing to produce a great cover photo for your Timeline.

5 Contest Ideas to Run on Pinterest

Statistically proven to hold a user’s attention longer than Facebook (15.8 minutes “pinning” versus 12.1 minutes browsing the newsfeed), Pinterest provides brands the forum to expand and gain interest from new followers. Being able to keep the attention of your followers and generating a buzz for your brand can be maintained by utilizing some fun, re-pin worthy contest ideas.

Are You (P)interested in the Latest Social Media Craze?

By now you might feel like your brand is spread across more social networks than you can count. Between Facebook, Twitter, LinkedIn, Google Plus, YouTube, Flickr, etc., you’re already having trouble keeping it all straight. Well I have some news for you – there’s just one more outlet you need to check out: Pinterest, a photo-bookmarking site.

The Lowdown on Facebook Timeline for Business Pages

If you follow any of the major technology blogs or online publications, then you probably saw them blowing up last week about the news from Facebook about Timeline for business pages. Timeline has already rolled out for personal profiles with mixed reviews. Change is hard, no matter what the situation is, and when you change the look of something for 800+ million people, there’s bound to be backlash.

“Out with the old, in with the new” – this old adage rings true for many things, social media trends included. As we transition ourselves into 2012, let’s recap the lasting impressions 2011 left on our social media hearts…

7 SEO Tips to Improve Your Website Rankings in 2012

Google notoriously changes their search engine algorithm an average of 500 times per year. Currently, search engines use over 200 factors to rank websites. Since these factors and signals are always changing, constantly updating and improving your website is critical to staying visible on the Internet.

How Google Search Plus Your World Affects SEO and Keyword Rankings

The roll out of Google Search, plus Your World was rolled out about a month ago and it flew under the radar of most of the mainstream media. Popular SEO and social media blogs picked up the news and wrote opinion pieces about it, but for the most part, I don’t think the vast majority of everyday Google users realize what it is and how it changes their search experience. Google has a great video explaining what it is and explains in a very fun way. Take a look: